Heat Not Burn continues to grow

Philip Morris 2022Q2 report continues to show a strong growth of Heat Not Burn products.

Heat Not Burn products

The half year report of PMI shows that in 2022 H1 IQOS sticks has a total sales of 49.6 billion pieces, equivalent to 14% of the total company sales volume (up 0.71% from last year). From the revenue perspective, harm reduction products revenue hits a record high – 30.5% of the company total revenue. By 2022 IQOS users hit 19m globally, up 20.5% from 2021. Among these users 13.2m people have switched completely from cigarette to IQOS.

Harm reduction product replacing traditional cigarette is an inevitable future. As a leading company in the global Non Tobacco Heat Not Burn market, Nioo Labs continue to thrive to provide global smokers better products.


Leave a Reply

Are you 18 or older? This website requires you to be 18 years of age or older. Please verify your age to view the content, or click "Exit" to leave.