Heat Not Burn continues to grow

Philip Morris 2022Q2 report continues to show a strong growth of Heat Not Burn products.

Heat Not Burn products

The half year report of PMI shows that in 2022 H1 IQOS sticks has a total sales of 49.6 billion pieces, equivalent to 14% of the total company sales volume (up 0.71% from last year). From the revenue perspective, harm reduction products revenue hits a record high – 30.5% of the company total revenue. By 2022 IQOS users hit 19m globally, up 20.5% from 2021. Among these users 13.2m people have switched completely from cigarette to IQOS.

Harm reduction product replacing traditional cigarette is an inevitable future. As a leading company in the global Non Tobacco Heat Not Burn market, Nioo Labs continue to thrive to provide global smokers better products.

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