Zyn is launching a new product line.
Philip Morris International has started rolling out ZYN MELTS in the UK, extending its rapidly growing Zyn brand beyond nicotine pouches into a fully dissolvable oral nicotine tablet format.
The products are already live on Zyn’s UK website and at specialty nicotine retailers. Zyn’s official UK store is currently offering a free sample pack containing two 2 mg cans of ZYN MELTS, while Electric Tobacconist has listed Cool Mint and Peppermint variants as new arrivals.
Unlike a standard nicotine pouch, which stays intact and requires removal after use, ZYN MELTS are formulated to dissolve completely while in the mouth. Electric Tobacconist describes it as a fully dissolvable nicotine tablet that leaves no pouch residue to take out or throw away. Their listings show 20 MELTS per can, available in 1 mg and 2 mg strengths, with Cool Mint and Peppermint flavors priced at £6.50.
PMI seems to have been laying the groundwork for this product expansion for several months.